Engagement Signals
Section titled “Engagement Signals”OKTO combines multiple behaviors so one missing signal does not define a person’s entire engagement picture.
Giving
Section titled “Giving”Giving can provide a dated, person-level signal when a gift is associated with a member. Useful patterns include recency, frequency, and changes in established behavior. The amount itself should not be treated as a proxy for spiritual health.
Groups
Section titled “Groups”Active group membership and group participation can indicate community connection outside a primary worship service. Group data is especially useful when individual Sunday attendance is not captured.
Serving
Section titled “Serving”Serving assignments and completed volunteer activity can provide strong evidence that someone is actively participating. A missed assignment may be relevant context, but it should not automatically be interpreted as disengagement without reviewing the pattern.
Communications
Section titled “Communications”Email or messaging activity can add context when OKTO has reliable events such as opens, clicks, replies, opt-outs, bounces, or conversation activity. Communication signals are supplemental; they should not dominate a member’s score simply because another channel has less data.
Forms and next steps
Section titled “Forms and next steps”Submitting a connection card, completing a form, or progressing through a Journey can represent intentional participation and should be considered alongside other signals.
Attendance evidence
Section titled “Attendance evidence”If your church records individual check-ins, those events can be used directly. If your church only records an aggregate headcount, OKTO should not infer that every member attended. Instead, use dated person-level activity—such as giving on a service day, group participation, serving, or other explicit activity—as supporting evidence.
Missing data
Section titled “Missing data”No data is not the same as negative data. A member who has never used a particular feature should not be penalized as though they stopped using it.