Reading Engagement Scores
Section titled “Reading Engagement Scores”An engagement score summarizes a collection of recent signals. Use it to decide where to look, then inspect the underlying activity before deciding what action to take.
Start with the trend
Section titled “Start with the trend”A single score is less useful than a pattern over time. Pay attention to:
- Meaningful drops from a member’s normal level
- Several weak signals occurring together
- Long periods with no recent activity
- A sudden change after a previously consistent pattern
Review the breakdown
Section titled “Review the breakdown”When a person’s profile exposes a score breakdown, review which dimensions are contributing to the result. A member may be highly active in groups and serving while rarely interacting with email. That is different from a member whose activity has declined across every channel.
Risk indicators
Section titled “Risk indicators”Risk indicators are an early-warning tool. They are best used to prioritize a human review queue rather than to automate sensitive pastoral judgments.
Before reaching out, check:
- Whether the data is current.
- Whether any expected signal is missing because the church does not collect it.
- Whether the person has a known status or life change that explains the activity pattern.
- Whether another leader is already following up.
Recalculation
Section titled “Recalculation”Scores can change as new activity is recorded or when scoring settings change. Avoid documenting fixed weights in operational guides unless those weights are intentionally productized and stable; the scoring model can evolve as OKTO gains better signals.